Call to Action Buttons

Successfully instilling a sense of urgency can be incredibly nuanced as well: membership portal site Kajabi observed a 2% lift when they changed their button text to read “Get instant access now,” but a 252% increase in conversions when this was changed to read “Get started today.”

This is a great article on improving call to action buttons… A/B testing is required to figure out what works best. Enjoy the read.

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