Archive for the ‘YouTube’ Category

Bye Bye YouTube Custom Player

Wednesday, June 22nd, 2011

Bye Bye YouTube Custom Player! It was nice knowing you! Too bad nobody ever used it…  You can still create playlists and choose share to get the embed code that way… YouTube API Blog: Sunsetting the Custom Player.

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YouTube AB Multivariate Testing

Friday, August 14th, 2009

A few changes can indeed go a long way! Have you run a Website Optimizer Test on YOUR site yet?!

Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, we ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage. Utilizing Google Website Optimizer, we made small changes to three sections on our homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

via YouTube Blog: Look Inside a 1,024 Recipe Multivariate Experiment.

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